Technical white paper

Intigral increases VOD offerings and operational efficiency with HPE MWM

Introduction to Intigral

Formed in 2009 with offices in Riyadh and Dubai, Intigral is a leading provider of IP video products and billing services in the MENA region. By delivering fully customizable digital entertainment and sports solutions, they drive broadband, open new revenue opportunities, and create rich consumer engagement channels. Their products are built on a cloud-based delivery platform using the latest technology to provide high-quality streaming services, APIs for simple integration, payment modules, social integration, and high-value tracking and analytics. They offer a full suite of services including consultancy and business planning, technical development and integration, content acquisition, video operations and delivery, marketing, and ongoing after-sales support.

Business drivers and challenges

Growing business and market demands led Intigral to start a new division dedicated to VOD business. This is done with requirements to aggregate ever-growing amount of content, enrich metadata, transcode, and manage the lifecycle of each assets - all while adding minimal impact on the current business, financially and operationally. Actually, they were not only looking to keep their current business model but improve efficiency and minimize human errors. In a siloed, manual (or semi-scripted) environment, it is easy to lose massive amount of metadata that needs to be input, managed, and output in different formats to different types of distribution platform. However, this is crucial for operators like Intigral, as mistagged content can quickly become a major reason for missed revenue.
One last major challenge was to unify their content metadata, between their VOD library and IPTV, in order to reduce the TTM by eliminating the need to creating EPG data from scratch when most information is already available in the VOD database.