Case study

All in on AWS

The first thing you see when you step through the double doors of Avid's Burlington, Massachusetts headquarters is a row of glass pillars, each radiating a soft, golden glow. On top of each pillar sits an award - in total, two Oscars, a Grammy and 14 Emmys.

Avid is the world's leading provider of professional audio and video production technology. Their products are used to create award-winning films like The Martian, Spectre, and Mission: Impossible, and they are in the middle of an ambitious, multi-year IT modernization initiative. We sat down with Avid CIO Jonathan Thomas (JT) to discuss their cloud migration project.

As with nearly every enterprise cloud initiative, Avid's primary objectives were innovation and agility. AWS would enable JT's developers to build the next generation of Avid software more quickly, and in the highly competitive and rapidly changing media industry, speed is everything.

JT turned to HPE Pointnext to provide hybrid cloud consulting bolstered with expertise from (recently acquired) Cloud Technology Partners (CTP), a Premier AWS consulting partner, to streamline Avid's cloud adoption.

A better approach to cloud

"As more and more companies turn to AWS to expand their cloud capabilities, it was clear we needed to develop a structured program that would safely accelerate enterprise cloud initiatives," explains Bruce Coughlin, HPE Pointnext.
The Cloud Adoption Program (CAP) takes companies through 6 key tenets of cloud adoption starting with strategy and economics, all the way through portfolio assessments and migration, to DevOps and CloudOps. While companies may enter the Cloud Adoption Program at different points, the majority share a common set of requirements and objectives that CAP addresses in a structured, consistent manner.
Avid's cloud adoption progressed in a similar fashion. In the strategy and economics phase, a TCO/ROI analysis demonstrated a strong business case for moving to AWS: Avid would reduce its IT data center operations expenses by 50%.